Change in Employee Relations in United Kingdom Essay

Change in Employee Relations in United Kingdom - Essay Example Majority of the employees give preference to work in a better work atmosphere than working in a poor work atmosphere with higher pay. Globalization and other changes that took place in the world caused a drastic change in the employee relation. Huge difference can be seen in between the present form of employee relation and traditional way of employee relation. This paper makes an attempt to evaluate the changes in the employee relation in last 30 years and its importance in the future developments in the context of United Kingdom. Though there may be some variations in employee relation or industrial relations practices in various countries, changes are taking place in various countries in almost similar manner. Decades back, each country may have its own industrial practice, but now due to globalization and advancement of technology majority of the countries' employee relation practices are more or less similar. Today the industrial relation is very important and a widely discussed subject and has a great significance in the growth of industries. The terms labour relation and industrial relation are interchangeably used (Bean, 1994). A good industrial relation has a significant role in the success of any kind of business. Appalachian State University defines employee relations as "it involves the body of work concerned with maintaining employer-employee relationships that contribute to satisfactory productivity, motivation, and morale" (Staff-employee relations, n. d.). Disputes are common at work places. If there is a better labour relation this disputes can be minimized. If the employer is interacting with the employees in a better way it can increase the loyalty of the employees, thereby increasing the productivity of the organisation. Overview of different issues of employee relation Here are different issues related to the employee relation that requires detailed discussion and is always a topic of debate for the experts in this field. Some of the issues are employee grievances, employee wellness, employee compensation, employee discrimination, employee promotion...etc. The management especially human resource management team should be efficient enough to maintain an efficient employee relation in an organisation. 1. Employee grievances handling: Employee grievances are common at work place. If the management t failed properly solves the grievances of employee s o it may cause serious problems to the organization including losing of efficient employees. Employees would not be ready to work in organization where their grievances are not properly solved. There are no industrial concerns which are working smoothly at all times. In some concern employee have complaints against employers. In some other cases employers may have complaints against employees. This is happening mainly due to lack of better employee relation. These grievances may be real, imaginary, valid, invalid, genuine, not genuine etc. Generally speaking complaints affecting one or more employees may be treated as grievances. Grievance is a feeling of discontent or dissatisfaction among workers regarding anything concerned with the company (Som, n. d.). Causes of grievances: There may be variety of reasons for grievance. Some of them are explained below. a. Difference in opinion: The management and

Strategic leadership Case Study Example | Topics and Well Written Essays - 2000 words

Strategic leadership - Case Study Example Moreover franchise allows companies to enjoy the operating economies of scale in advertisement of the product and also in purchasing the raw materials needed for manufacturing the product. With the expansion and maturity of the franchise the chain managements often buy them or became interested in opening own stores for themselves which help in gaining a better understanding and controlling of the operations. And with increasing control and understanding the franchising fees get supplemented by profits. Secondly the decision to choose the town, the neighborhood and even which side of the street as the region of the location is an important key factor of success. A difference in the location of the store can make a huge difference between the success and the failure. Thus the importance of ‘scale economies’ is to be recognized at the store level because the fixed cost of the outlets are very high and so to meet the cost, the small returns per unit sells and the traffic vo lume is very crucial. Efficiency in store management is also an important factor of profitability within the industry. Since the opportunities of waste, inefficiency and shrinkage are many there is a requirement of an efficient management system. Thirdly the efficiency of the store managers in building relations with the local public, developing goodwill with the customers, maintenance of the morality of the employees and keeping an eye on the competing chains are important for ensuring the short term profits. Fourthly with the development of the industry a clear overall market image of the chain is very important. There is a need of maintaining consistency and reliability of the product line throughout the chain. Introducing more innovative recipes often becomes risky as it may deviate from the basic and core theme of the industry. (Bartlett and Rangan, 2) Answer of Question no 2:- Dick Mayer emphasizes on Strategic planning. According to him strategic planning can bring effective changes in the way of marketing and brings accountability in the function. Every product and their pricing proposals require analysis and review by the management to evaluate their ability to meet long term strategies. He focused mainly on the subsidiary in Japan as it was one of the fastest growing units with the highest potentiality also a challenge for the entire international operations. Mayer was aware of the issues related to the resistance of the headquarters administrative control over the entire international operations. The office of the international operations felt that the lack of organized and effective planning and control for the overseas expansions resulted in the financial constraints, the inconsistency in the strategies taken and the ‘stalled expansion’ in the overseas market. Accordingly increasing efforts made by the staffs of the head quarters aiming at increasing support to the overseas staff and providing them with the resource and the experience of the parent company would help them in achieving optimality. The subsidiaries were helped from the headquarters in developing new marketing skills. New techniques of market research and advertising in television to introduce the products to the customers and to enhance the brand awareness were introduced among the subsidiaries through seminars. According to him the head quarter cannot turn a blind eye on the subsidiaries submission of approval forms after the plan already implemented and not submitting proper reporting to the head quarters for analysis. Moreover manager’s proposals of new market entry and the details of their strategies should be properly evaluated for setting financial and operational expectations in the changing world of

Analysis of the Gulf of Mexico Oil Spill

Analysis of the Gulf of Mexico Oil Spill The world witnessed the largest oil spill in its history in April 2010 in the Gulf of Mexico. The explosion occurred in an oil well of British Petroleum and it is estimated that almost 4.9 billion barrels of oil was leaked to the Atlantic Ocean during the first three months since the incident. The oil spill had devastating effects of the economy and environment of America and the company had to face severe criticism from across the world community. Macro-environmental factors affecting BP Political Environment British Petroleum has held back its dividend payout to its prime stakeholders as they had been under pressure from the United States government regarding the oil spill that had occurred in the Gulf of Mexico. The company had agreed to sell of 30 billion worth of assets to pay off its clean-up bills. The company will resume its prime stakeholder dividend payout at 7 cents/share. British Petroleum is looking forward to sell two of its key refineries in the United States. United States have threatened to replace BP from the project to seal the exploded well in the deepwater horizon. Obama acknowledged that the Gulf of Mexico contributes a major of its domestic production; he added that offshore oil drilling can be pursued only with an assurance that devastating incidents like the British Petroleum oil spill will not occur in future. Economic Environment British Petroleum oil spill has resulted in huge lose in terms of Share price fall and it is estimated to be around $25 bn. Out of this huge amount almost 15 bn is account under facilitating hygienic water supply for the needy people around. To understand the size of amount brought in it is essential to look at what exactly the global online giant Google makes annually ($20 bn). Apart from this an additional cost is likely to incur, BP will be forced to spend an approx amount of $300 mn to cap the pill and one more thing this does not count the cleanup cost. This would be equivalent to cost of buying fuel to drive a SUV around the globe for 60,237 times British Petroleum has seen a value erosion of  £8 billion following the announcement made by the president himself that the company has to pay the cleanup costs of the massive oil spill. The company saw a fall of 11 % since the blast. British Petroleum has ended with a loss of $4.9bn ( £3.1bn) during 2010, this is for the first time the company is incurring loss since 1992. Social Environment British Petroleum was condemned for not being a socially responsible. Pax World, who is considered to be a smart investor, sold out its 8,000 shares of British Petroleum to show its response toward the disaster. Many other investors already sold their shares even before the oil spill because they were sure that the company is not following proper safety regulations as well as social responsibility. After the spill large number of shareholders especially corporate investors sold off their shares as holding back their shares in BP would affect their image also. Thousands of people who lived along the coastline lost their livelihoods due to the spill. Death of aquatic life left the fishermen families with no earnings. Similarly many people who worked in sea food industries also lost their jobs. The spill also causes severe health issues among the people who are associated with removing the chemical dispersants. The most prominent issue is that it causes internal hemorrhage which results in gradual death. This way the oil spill can also prove fatal for human beings. Technological Environment The oil spill made the company to come up with many technological innovations that could help it to solve or at least neutralize some of the effects. The company invented a number of devices for stopping the oil flow. The capping stack was the most prominent device which served this purpose. BP developed a radio repeater system which extends from Florida Panhandle to Louisiana. This system is useful for workers within the network to communicate among themselves and solve the queries quickly. This will improve the efficiency of problem handling system thereby reducing the chances of error. The company also designed specialized tools that are capable of working beneath water surface even at a depth of 5000 feet. Many un-experimented techniques were used after the oil spill. The Macondo prospect tried to shear the damaged riser pipes which had inch-thick walls even at depth of 50,000 feet. Environmental Effects The most devastating effect of the oil spill was on the environment. The company heard severe criticism for the ecological impacts of the oil spill. The environment of Gulf of Mexico was completely damaged from the spill. Tons of species are being affected by the spill out of which ten are in the verge of extinction. Some of them include dolphins, pelicans, planktons, oysters etc. Since oysters and shrimps form an important part of the sea food industry, the spill in large way affects the American sea food market also. The American state of Louisiana which is nearest to the oil well is the most affected by the incident. As per the state officials, around 400 km long coastline of Louisiana is polluted by the oil leaked from the oil wells. In the first six weeks after the explosion, around 491 birds, 227 turtles and 27 mammals, including dolphins, have been found dead along the US Gulf coast. Most of them in this list were already in the endangered species list. Since most of the sea animals belong to the primary level of food chain, any effect on them would affect the complete food chain. This way it could bring genetic effects even to human beings. The undersea aquatic life is not the only area which is being affected. The oil leaked from the wells washed up the coastal wetlands which were already facing devastation from the overdevelopment, pollution and remaining effects of hurricane Katrina. Strategic Decisions for Future British Petroleum had to devise a strategic plan that would help them to solve the issues that were caused by the oil spill as well as increase the company image. As a part of this process, the company will have to introduce a number of strategies in different areas. The first strategy must be in sealing the oil well and preventing any further leak. The cleaning up of the oil slick must also be done perfectly so that critics cannot come up with any more blames. The company had already performed well sealing in a good way and as per BP officials; this issue was tackled by July 2010. BP also must take extra care in order to avoid any such issue in the future because even a small error would put all the pain taken till now in vain. The greatest concern after the oil spill was on the effect it had on environment. It is a herculean task for the company to solve the effects on environment as many of them are irreparable. But as a part of the process, the company must focus on different areas related to environment that were severely affected. The beaches and the shorelines that were besieged by oil must be cleaned as an initial step since public can witness the condition of these places. So any flaw in their cleaning would bring in wide spread criticism from the public. Similarly measures must be taken to reduce the damage caused to environment, wildlife as well as ecological system. The claims and complaints of people who were directly or indirectly affected by the oil spill must also be dealt with. This will be quite helpful in reducing the public anger towards the company. The investors will also be satisfied by this measure. The livelihoods of many people like the fishermen and those who worked in the sea food factories were lost due to the spill. The company must take measures to restore their lives back by providing them with employment opportunities or other means of living. These ways the company must come closer to the society and rebuild their image. Entering into social initiatives would keep up their name as a socially responsible company which will bring in more investors also. Marketing plan to recover from the disaster and to regain people confidence It is essential that the company pursue a more customer centric marketing plan because company need restore it brand value. British Petroleum response toward the environmental issue comes to a point just below fatuous. It is time to go beyond and find an alternative solution to the environmental issues faced by the British Petroleum Sharing Concern British Petroleums Chief Executives are making frequent media appearances not to show his individual apprehension but to convey the message that the company is actively responding to the environmental issue. It will help the company to portrait itself to be more cautiously responding to the environmental issue. The company understands the impact of tragic shock on customers and that on high priority Casualty aid The company had taken measure to support the families of the despaired and injured. Financial aids are in place for the people who lost their job because of this disaster. It takes leadership in encouraging other companies in the same sector to flow new safety measures and policies to avoid further incidents like this. BP should also create more employment opportunity to help the local residents who relied on marine sources to earn their daily bread. Restoring the loss British Petroleum should join hand with NFWF (National Fish and Wild Life Foundation) by providing assistance to preserve the species mostly affected by the oil spill in the deepwater incident and because of this incident some of these species like shorebirds, water fowls, marsh birds, sea turtles and other marine vertebrates living at this part of ocean got merely extinct. Taking this point into consideration, British Petroleum should liaison with marine and wild life conservative organizations to replenish the lost population of those marine species. The company should also appreciate other external bodies and volunteers who wish to be a part of this restoration program. Combined Effort BP should take steps to make customer aware, through there retail outlets to the extent of companys efforts in restoration from the environmental disaster and encourage the customer to share their valuable feedback in developing new safety procedures or to promote the willing customers to render their share of inputs in mitigating the time involved to restore things back to their normal state. Online Measures An online discussion on this matter will give everyone around the world to talk about their opinion into it. While creating an online blog or community on this issue asking for valuable suggestion would definitely bring up some serious feed back from people related to this field and also of the general public. When public gets aware of the fact that BP is using such a polite way to ask for suggestions from even a common man, there is a mere chance of regaining the goodwill of the general public. Forming Research foundation Bp could exploit this situation to bring in more industrial support, and corroborate with other organization in the same field and with the government to device custom made solutions which could fit in with the situational requirements. BP could bring up a research foundation mostly oriented to solve future incidents like the one happened in the Gulf of Mexico, the best solutions can be shared with the government authorities and the environmental regulators to bring up new safety norms which can be put into action in the near future. Recovery strategy British Petroleum is now in a midst of a critical situation where it is losing its brand value in terms of market share and people support. It has made a severe impact on its macro environment, so it needs to deal with all economical, social, political and technological failures. Hence one single solution cannot address all these issues and an open strategy need to be adopted that provides custom solutions to every aspect of its macro environment. Thus it should be an integrated approach that adds more value to it at each point of recovery attempt. Here is some recovery methodology which could be implemented by the British Petroleum: Safety measures: BP needs to come up with better safety techniques that could prevent future incidents like this. They could spend more money on procuring good quality equipments and proper equipments maintenance. They could also develop a way to improve communication by creating better response team, who shall be trained for generating a quick reaction to any future adversities, by mitigating the impact of a huge event like what has occurred in the Gulf of Mexico. Eco friendly Drilling Techniques and waste disposal BP needs to do a bit research in developing a Eco Friendly Drilling Methods (EFDM) that address: Least impacting drilling technology that reduces the mark of drilling activities Less heavier driller rigs that has low carbon emission system On-Spot waste disposal techniques The prime goal behind this initiative would be to recognize, build and test inventive technologies which could eliminate the environmental effects on oil and gas which could result adversely on sensitive environmental locations. BP can look forward in building its global tie-ups in developing partnership programs that enable technology transfer and develop fresh attempt that would deals with environmental worries. Highly trained and qualified professionals BP needs to recruit better trained and highly skilled professional who are capable to handle adverse situations effectively and efficiently. The advantage of employing trained ones could help in detecting the problem prone areas in the earlier stages so that preventive measures could be adopted. Charitable initiatives Oil spill has destroyed the goodwill holdings and company should do the needful to restore it in a very short duration to avoid further loss. The focus should be placed on more social engagements that would keep the brand close to public. More charitable endeavors need to given priority to calm down the agitated groups that raise voice against and tamper the recovery moves that the company undertakes. Celebrity endorsement and ad campaigns Company could also use media to have celebrity endorsements and creative ad campaign to keep the customer focus on to the final product quality. More importance should be given toward product differentiation and product placement. Tourism and Seafood Promotion Oil spill has impact the lively hood of the local fisherman community and the regional tourism adversely. Hence it the added responsibility of the company to restore everything back in place. Either they should make necessary arrangement to compensate the loss or make provisions to boost the morale and join hand with the people in bringing things back to normal. Company could initiate adventure sports activities/organize international seafood festival that stands out with high quality tested seafoods.

Holes :: essays research papers

Holes is a book about a boy named Stanley Yelnats who is convicted of stealing a famous basketball player’s shoes. His punishment for stealing a basketball player’s shoes is going to detention camp. Stanley believes that this all happened because of an ancient family curse or fate. This is true because both bad luck and fate led to detention camp where he turned his bad luck around once and for all. In the book Holes Stanley Yelnats gets sent to a detention camp because of bad luck. His bad luck was that he was standing under a bridge when a stolen pair of a famous basketball player’s shoes got dropped on his head. He was in the wrong place at the wrong time because of an ancient family curse. The curse put on his family was set because of Stanley’s pig stealing great-great grandfather who disrespected one of the ancestors of Zero, the boy who committed the crime that Stanley was convicted of. Zero, who was also in the camp, told Stanley that his ancestor had told Stanley’s great-great grandfather how to get rid of the family curse but that he never got rid of it. This is the first time that Stanley realized that the curse could be broken. This curse is taken away at the end of the book. Stanley’s fate and bad luck were changed because he did something that his great-great grandfather was supposed to do.   Ã‚  Ã‚  Ã‚  Ã‚  While at detention camp, Stanley is forced dig a hole at extremely specific regulations. Stanley’s holes get dug but not as fast as he’d like them to. Stanley doesn’t know this but the holes are a big part of his fate. The warden says that they dig these holes because it builds character, but the real reason is hidden. The real reason for the digging of the holes is so that the warden can find a legendary treasure. Stanley’s â€Å"hole digging fate† was all changed when he found out that Kate Barlow had buried treasure there.   Ã‚  Ã‚  Ã‚  Ã‚  Stanley’s whole family’s luck was horrible all throughout life because of something his pig stealing great-great grandfather did. This would be a nasty fate to have because everything you ever did would turn out badly because of someone else’s actions.

Online hotel reservation Essay

1. Introduction Currently the World is going to be come in once. The introduction of modern computers since 1940’s changing the way people live, learning their environment and the way they gather information, process, and store data and communicate accurate and timely information in their daily activities.  Therefore without using recently technological products especially computers, it is impossible to think about social, cultural and economically development. So in this century using information and communication technology especially the sophisticated and amusing machine known as computer and modern information handling in any aspect is a question of survival. The group member will try the best way to make the complicated process of Online Yeha Hotel as simple as possible using Structured & Modular technique & Menu oriented interface. The members are going to design the software in such a way that user may not have any difficulty in using this package & further expansion is possible with out much effort. Even though the group members cannot claim that this work to be entirely exhaustive, the main purpose of our exercise is perform each employee’s activity in computerized way rather than manually which is time consuming. 1.2 BACKGROUND OF THE ORGANIZATION Yeha Hotel is one of the business units managed and controlled by BT Digital Business Bridge PLC. It was established in 1993 G.C at Tigray Regional State, Aksum town. The Hotel is a three star hotel located in the outskirts of the city of Aksum on the historic route. 1.3. STATEMENT OF THE PROBLEM Currently the management system of Yeha Hotel is computerized. But, the system is not well developed .It doesn’t include all function like; from where the customer comes, amount of payment for reservation ,what they are doing currently .It the hotel is under several problems that negatively affects the reliability, performance, efficiency and effectiveness of day to day activities. Some of the major problems are:- User cannot reserve things (bed rooms on line) well that they want. The hotel cannot well advertise the service that they give. Users cannot access hotel information. Difficult to insertion& retrieve data faster. Difficult to generate report. Delay of information in collecting & processing of customers’ data. To solve the above problems the group members are going to develop a  computerized system to manage the hotel service effectively and efficiently. 1.4. OBJECTIVE OF THE PROJECT 1.4. 1. GENERAL OBJECTIVE The general objective of this project is to solve the above problems by designing and developing an automated dynamic website that can enhance online in case of Yeha hotel. 1.4.2. SPECIFIC OBJECTIVE To change the manual file handling system in to advanced method of computerized system To reserve bed rooms and other services online To access the hotel information To solve complicated problems that faced to record the manual system To solve the time, cost and man power needed to job performance To provide efficient service to the new customers To solve data redundancy To keep data security and reliability To need fast data insertion & retrieval 1.5. Methodology 1.5.1. SYSTEM DEVLOPMENT METHODOLOGY The team members use waterfall approach since it provide great opportunity for user to participate in the development process, has extensibility feature. Programming tools HTML (Macromedia Dreamweaver 8) JSP (Net Beans IDE 7.1.1) Microsoft Office Notepad Microsoft windows7 Different browsers (e.g. Mozilla Firefox, Google chrome and internet explorer) HARDWARE USED Computer Digital camera Flash disc 1.5.2. FACT FINDING METHOD During information gathering the group members have used a number of  techniques that helps us to get full information about the system. These techniques are:- 1.5.2.1. OBSERVATION The team members have observed physically by going to the place. Also the team has seen that there was no any well-developed computerized system in the hotel and also information about the hotel and the service that the hotel provides were not available easily. The team also observes that reservation is only by face to face or by using phone. 1.5.2.2. INTERVIEW The other most important method that helps us to get most important and critical information about the general view of the hotel is by interviewing manager of the hotel and receptionist of the hotel. (Example:-how do you work currently? 1.5.2.3. DOCUMENT ANALYSIS The form that is used currently has significant importance in crating easiest way of analyzing the newly developed system. 1.6. SCOPE OF THE PROJECT Yeha hotel gives several services like, generate report, employee payment, making reservation, and give guaranty for the customer property, food order, and employee selection, introduce hotel service, security for the garden, check availability. But for now we only focuses on making reservation, Check availability, and reserved, room information, introduce hotel service and register customer. LIMITATION OF THE PROJECT Due to different reasons like shortage of time, lack of materials (hardware and software), and others, our project do not implement the whole services. These services are: Employee selection Don’t include branch hotels Employee payment 1.8. OUTPUT OF THE PROJECT After finishing the project it will give a lot of advantages for the hotel as well as the customer and the society. Those advantages include the following things:- Well organized documentation for the hotel Well-developed web site 1.9. OUTCOME OF THE PROJECT The outcome of the project can be seen in many directions as: – The society able to get fast and better service Well organized administration Easy to access information from the hotel Introduce the hotel as internationally Avoiding conflict between workers 1.10 PROJECT MANAGEMENT 1.10.1 ECONOMIC FEASIBILITY Our project is feasible because there is no lose of collections of data To reduce number of employee or worker in the system as result it reduces the outcome (money) in the system.

Healthy Choice A Brand Of Conagra Foods, Inc. - 1180 Words

In today’s fast paced life style, quick and convenient has become the norm. Due to our busy lifestyles, gone are the days of families at the dinner table at 6:00 pm. Although people want quick and convenient, there is still a preference for healthy and affordable. With 94% of U.S. households owning at least one microwave low-calorie frozen meals are on the rise (CNSnews.com). Health Freeze is low-calorie, frozen, microwaveable meal company providing single serve and family meals. Our leading competitors are Healthy Choice and Kashi. Healthy Choice a brand of ConAgra Foods, Inc., became a lifestyle of the former CEO after having a heart attack. â€Å"The brand has pioneered a long list of delicious products and continues to innovate new and exciting way to prepare the tastiest, healthiest food in the category† (healthychoice.com). Healthy Choice offers a wide variety including baked, steamed gluten free, whole grain pasta and vegetarian. The single serve meals range from $1.00 - $4.00, frequently offering coupons and special deals. Healthy Choice steaming entrees received the Gold Award for Consumer Packaged Goods in 2011. This award is based on â€Å"Marketplace Innovation, Marketplace Success, Technological Innovation, market Structure Innovation, Societal Impact and Design Innovation† (Financial News). In addition to frozen meals, Kashi, a Kellogg’s brand company, offers, cold and hot cereal, snack bars, and cookies. Kellogg’s is well known in households across the globe.Show MoreRelatedConagra Foods, Inc. Cag ) Research Paper2950 Words   |  12 PagesConAgra Foods, Inc (CAG) Research Paper A Project Report Presented to the Faculty of MidAmerica Nazarene University In partial fulfillment of the requirements for the degree of Masters in Business Administration By Dion J. Lewis II Professor Mary Murphy MBA 57 18 February 2014 I. Introduction For the analysis the packaged food company ConAgra Foods, Inc (CAG) was chosen. 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PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names includes Pepsi, Mountain Dew, Lay’s, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and othersRead MoreMarketing New Product1485 Words   |  6 PagesMarketing New Product Assignment Case 1 Introduction: This case is largely based on Vanessa O Connell, Food for Thought: How Campbell Saw a Breakthrough Menu Turn into Leftovers, the goals we need to reach is to gain the understanding of this company, why they can get the innovation and how they can manage it, also we can learn the experience of this company. The back ground of the company: In 1990, Campbell Soup was the undisputedRead MoreOscar Mayer Case Study5146 Words   |  21 PagesOSCAR MAYER: STRATEGIC MARKETING PLANNING 1. COMPANY PROFILE:- Oscar Mayer Foods Corp. is the maker of one of the most venerable and successful food brands currently available on supermarket shelves. 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Case Study of PG (Marketing Issues) - 913 Words

| Case 5: Pamp;G | | ------------------------------------------------- Company Background Porter and Gamble (Pamp;G), founded in 1837, is one of the biggest consumer goods company over the world. Pamp;G sells shampoos, baby care products, medicine and food etc. It not only diversified the product range but also the product width. Therefore, Pamp;G has several brands under one single category but aimed with different customer segments. Pamp;G is also famous for its innovative and customer-oriented approaches. For example, it designed one kind of shampoo which is suitable for Japanese. With the competitive advantages above, Pamp;G was developing with an appealing growth rate and became one of the top 500 companies†¦show more content†¦In my opinion, as the purchasing power of the bottom of pyramid was low, what they need was purely the basic functions of the products. Therefore, the company must learn the new target customers very well. The company hired many local employees who definitely understand the environment and living styles. Moreover, such strategies could make its promotion going deeper in the markets. Thought the number of audiences of every road show is limited, those who actual attended would get free samples. Then, they would tell their friends or relativities about how useful the products are. The effect of word-of-mouth would occur. ------------------------------------------------- Problems of the marketing strategies Everything has its down side. The marketing strategies Pamp;G used were largely required time and resources. Such high investment was at risk. On the other hand, since Pamp;G had a well-known image of premium class targeted, entering the low-end markets may lead confusion to its existing customers. 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