Healthy Choice A Brand Of Conagra Foods, Inc. - 1180 Words

In today’s fast paced life style, quick and convenient has become the norm. Due to our busy lifestyles, gone are the days of families at the dinner table at 6:00 pm. Although people want quick and convenient, there is still a preference for healthy and affordable. With 94% of U.S. households owning at least one microwave low-calorie frozen meals are on the rise (CNSnews.com). Health Freeze is low-calorie, frozen, microwaveable meal company providing single serve and family meals. Our leading competitors are Healthy Choice and Kashi. Healthy Choice a brand of ConAgra Foods, Inc., became a lifestyle of the former CEO after having a heart attack. â€Å"The brand has pioneered a long list of delicious products and continues to innovate new and exciting way to prepare the tastiest, healthiest food in the category† (healthychoice.com). Healthy Choice offers a wide variety including baked, steamed gluten free, whole grain pasta and vegetarian. The single serve meals range from $1.00 - $4.00, frequently offering coupons and special deals. Healthy Choice steaming entrees received the Gold Award for Consumer Packaged Goods in 2011. This award is based on â€Å"Marketplace Innovation, Marketplace Success, Technological Innovation, market Structure Innovation, Societal Impact and Design Innovation† (Financial News). In addition to frozen meals, Kashi, a Kellogg’s brand company, offers, cold and hot cereal, snack bars, and cookies. Kellogg’s is well known in households across the globe.Show MoreRelatedConagra Foods, Inc. Cag ) Research Paper2950 Words   |  12 PagesConAgra Foods, Inc (CAG) Research Paper A Project Report Presented to the Faculty of MidAmerica Nazarene University In partial fulfillment of the requirements for the degree of Masters in Business Administration By Dion J. Lewis II Professor Mary Murphy MBA 57 18 February 2014 I. Introduction For the analysis the packaged food company ConAgra Foods, Inc (CAG) was chosen. 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