Case Study of PG (Marketing Issues) - 913 Words

| Case 5: Pamp;G | | ------------------------------------------------- Company Background Porter and Gamble (Pamp;G), founded in 1837, is one of the biggest consumer goods company over the world. Pamp;G sells shampoos, baby care products, medicine and food etc. It not only diversified the product range but also the product width. Therefore, Pamp;G has several brands under one single category but aimed with different customer segments. Pamp;G is also famous for its innovative and customer-oriented approaches. For example, it designed one kind of shampoo which is suitable for Japanese. With the competitive advantages above, Pamp;G was developing with an appealing growth rate and became one of the top 500 companies†¦show more content†¦In my opinion, as the purchasing power of the bottom of pyramid was low, what they need was purely the basic functions of the products. Therefore, the company must learn the new target customers very well. The company hired many local employees who definitely understand the environment and living styles. Moreover, such strategies could make its promotion going deeper in the markets. Thought the number of audiences of every road show is limited, those who actual attended would get free samples. Then, they would tell their friends or relativities about how useful the products are. The effect of word-of-mouth would occur. ------------------------------------------------- Problems of the marketing strategies Everything has its down side. The marketing strategies Pamp;G used were largely required time and resources. Such high investment was at risk. On the other hand, since Pamp;G had a well-known image of premium class targeted, entering the low-end markets may lead confusion to its existing customers. In other words, there may lead some losses on original area of business. ------------------------------------------------- Recommendations Although in the rural area, residents earned just around $2 a day. Pamp;G should not continue on the same strategy to them. The economy of China is growing with a high rate. Therefore, people living in countryside are expected to earn much more than current situation. The purchasing powerShow MoreRelatedP G Korea - Detergent Division Essay1158 Words   |  5 PagesPG Korea Case Study The main issue of the PG Korea case is centered around the question of market share. PG and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent, making the market saturated. Other than peripheralRead MoreSwot Analysis Of Procter Gamble856 Words   |  4 PagesCase Study Analysis Procter Gamble (P G) Proctor and Gamble is an American corporation dealing in consumer products. The company markets its range of goods to different global regions having expanded to new markets over time. Among the consumer products offered by Procter and Gamble include cleaning products, pharmaceuticals, and personal care supplies among other products (Proctor Gamble Company Case Study Analysis, 2016). The corporation prides itself on innovations and collaborations asRead MorePg Japan1454 Words   |  6 Pagesintroduced by Durk Jager, Pamp;G’s new CEO, Paolo de Cesare is transferred to Japan, where he takes over the recently turned-around beauty care business. Within the familiar Max Factor portfolio he inherits is SK-II, a fast-growing, highly profitable skin care product developed in Japan. Priced at over $100 a bottle, this is not a typical Pamp;G product, but its successful introduction in Taiwan and Hong Kong has de Cesare thinking the brand has global potential. As the case closes, he is questioningRead MoreCase Study PG Sk-Ii Product in Japan and East Asia1527 Words   |  7 PagesPamp;G Japan SK-II Case Study Up to 1984, Pamp;G’s Japanese operation was a failure due to the following reasons: 1. Pamp;G did not take the time to determine the local needs based on the culture and common practices amongst the Japanese people. The product development was based on Western markets and it was assumed that it would streamline itself to other areas of the world. An example cited in this case study was the use of tap water for laundry washes without implementing aRead MoreTambrands Overcoming1063 Words   |  5 Pagesabout a buyout and announced a $1.85 billion deal. This deal has put PG back on the market for selling tampons since 1980. This was a positive step because not only does PG get to market this product with feminine hygiene products already being sold, they are a company that has grown drastically with the production of other incontinence products such as diapers. â€Å"Becoming part of PG—a world-class company with global marketing and distribution capabilities—will accelerate the global growth of TampaxRead MoreEssay about PG Case Study916 Words   |  4 PagesIn this case of Procter and Gamble (Pamp;G) and Wal-Mart’s partnership, the main issue seemed to be caused by a third-part company’s collaboration with Wal-Mart which interfered the healthy partnership between Pamp;G and Wal-Mart, also threatened Pamp;G’s leading position in the diaper market. Pamp;G’s diaper brand – Pampers has been the industrial leader in the relevant segment for years. Pamp;G has been developing a long-established partnership with Wal-Mart based on a just-in-time orderingRead MoreCulture Mistakes by Pizza Hut1311 Words   |  6 Pages  Effective Supply Chain Management (Movahedi et al., 2009, defining supply chain management, evolution of supply chain studies Lambert, 2008) mentioned by Cooper et. al., 1997 Enclyclopedia of e-commerce (2009), definition of supply chain management 2007 – Springer; J Oleskow, M Fertsch, P Golinska, data mining as the efficient tool for the effective supply chain integration LIU.,F; study and explore the supply chain base on CRM, 10 Mar 2011   Tseng, D. S., Cox, E., Plane, M. B. and Hla, K. M. (2001)Read MoreFashion Industry Imc Campaign Lisa Brown1114 Words   |  5 PagesINTEGRATED MARKETING COMMUNICATIONS CAMPAIGN PROPOSAL     Integrated Marketing Communications Campaign Overview for Lisa Brown    1   |   P a g e                 Overview As   a   small   boutique   designer   label,   Lisa   Brown   has   limited   resources   to   implement   a   detailed    marketing   plan.   However,   in   such   a   competitive   environment,   it   is   increasingly   importantRead MoreGlobal Market Research Case Study Analysis: Sperry/MacLennan1354 Words   |  6 PagesMarket Research Case Study Analysis: Sperry/MacLennan The Business Dictionary defines opportunity as an â€Å"exploitable set of circumstances with uncertain outcome, requiring commitment of resources and involving exposure to risk† (Opportunity, 2012, para. 1). To grow and prosper, an organization needs to seek continually opportunities to do so; thus the subject of the case study â€Å"Sperry/MacLennan Architects and Planners† (Aaker, Kumar, Day, 2007, pp. 72-75). In this case study, Sperry/MacLennanRead MoreUnit 1 Case Study1731 Words   |  7 PagesHit for Marketing Research? Unit 1 – Case Study – American Idol: A Big Hit for Marketing Research? Comprehensive Critical Thinking Kinjal Mistry California Intercontinental University Dated: 10th July15 Author Note Kinjal R Mistry, California Intercontinental University Correspondence concerning this article should be addressed to Kinjal R Mistry, 1913 Key St, Maumee OH-43537 Contact Email – kinjalm17@gmail.com Contact Phone – 631-394-7810 Page |2 American Idol: A Big Hit for Marketing Research